Caroline is a full-service partner to the independent label and artist community. Building on the over 30-year tradition of the historic Caroline Distribution (one of the U.S's largest independent distribution companies), Caroline has defined itself as a successful service company for a diverse roster of labels such as ATO, Hopeless, G-Unit, Frontiers, Dine Alone, Astralwerks, and Harvest. Caroline has also helped deliver career best results for artists like Alabama Shakes, All Time Low, Halsey, Slash, Tyrese, Five Finger Death Punch, 50 Cent and more. Caroline provides full services including Branding, Synch, Radio Promotion, On-Line Marketing, Product Management, and more.

Caroline defines the essence of the independent culture and spirit while bringing all of the leverage of a major to the marketplace. Driven by commitment, passion and hustle, Caroline delivers a transparent, flexible and tailor-made vehicle to super-serve, support and nurtures the independent community, artist and label. This level of service has delivered three #1 albums for their partners in 2015!

Just as Caroline Distribution was the launching pad for the careers of artists such as Smashing Pumpkins, Hole, White Zombie, Ben Folds and The Chemical Brothers, Caroline will continue to dedicate its efforts in the development of independent artists in order for them to achieve their maximized potential.

Click on a service below to read more about caroline’s amazing services.

Commercial                    Marketing  Back Office / Supply Chain
why caroline

•          Culture and environment of an independent with the leverage of a major

•          Complete Commercial and Consumer Marketing team dedicated to developing artists and  labels

•          Boutique environment driven by passion, commitment and hustle on behalf of our partners

•          Unique ability to access additional services via the Capitol Music Group

•          Transparent structure and relationships

•          Global partnership potential


•         Physical Sales

•         Digital Sales

•         Synch/Licensing

•         Brand Partnerships

•         Channel Development

•         Product Development

•         Sponsorships 

•          Consumer Marketing
•          Project Management
•          Digital/Online Marketing
•          Radio Promotion
•          Consumer Analytics
•          Lifestyle Marketing
•          Creative Services
•          Streaming Strategy      
•          Complete digital strategy across social networks to create valuable visibility and      
back office / supply chain
•          Royalty Accounting 
•          Credit/Collections
•          Physical Manufacturing
•          Production Services
•          Physical Distribution
•          Digital Distribution
•          Digital Encoding
our team

Mike Harris